Tuesday, December 01, 2009

Measure the Impact, Not the Influence

I am delighted to see and hear an articulation of a relationship orientation as critical in the area of social impact. We who run CoP know this to be true from our own experience.

Thank you to Beth Kantor

"A lot of followers doesn't equal influence. As Stefano Maggi points out, there's more to influence besides numbers, there is also affinity. Geoff Livingston put it another way: relationships matter more than numbers with Twitter following. The bottom line is to focus on the results of your social media strategy, don't get distracted by meaningless metrics like the number of followers, and value the relationships."

Be sure to look at the graffic Beth includes in the blog-post.